For the second consecutive season, Arlington, Texas, and AT&T Stadium will again welcome the PBR (Professional Bull Riders) World Finals: Unleash The Beast, hosting the Championship on May 17-18 when the organization’s next World Champion will be crowned, earning the coveted gold buckle and accompanying $1 million bonus.
The PBR World Finals, bull riding’s crown jewel, were reimagined in 2024, debuting an exciting new threestage format, making the battle for the World Championship, coveted gold buckle and accompanying $1 million bonus more dramatic and competitive than ever. The PBR World Finals: Unleash The Beast will again begin its first two stages at iconic Cowtown Coliseum in nearby Fort Worth with Eliminations (May 8-11) and Ride For Redemption (May 14-15), setting the 25-rider field that will compete inside the home of the NFL’s Dallas Cowboys.
Two-day ticket packages for the 2025 PBR World Finals: Unleash The Beast – Championship at AT&T Stadium go on sale Monday, July 15 at 10 a.m. CT. Elite Seats are also available for purchase, offering fans the most intimate experience in the venue. Tickets can be purchased online at ATTStadium. com, SeatGeek.com and PBRWorldFinals.com, or by phone at 1-800732-1727.
The on-the-dirt action for the 2025 PBR World Finals – Championship will be accompanied by a myriad of fanfriendly programming outside AT&T Stadium before the bucking begins.
In 2024, Cassio Dias (Sao F. de Sales, Brazil) etched his name in the PBR record books inside AT&T Stadium, crowned the 2024 World Champion.
Persevering through what appeared to be a season-ending injury sustained during Eliminations, Dias, who donned the chaps of the late Lane Frost in his quest for bull riding glory, was released from the hospital and several days later outlasted a hard-charging John Crimber (Decatur, Texas) to become just the second rider in history to win the World Championship and Rookie of the Year honor in the same season.
Seven-time PRCA (Professional Rodeo Cowboys Association) champion Sage Kimzey (Strong City, Oklahoma) also delivered a statement performance inside AT&T Stadium, capping his first full season in Unleash The Beast competition with an event win at the PBR World Finals – Championship. As a result of the golden finish, Kimzey concluded the 2024 campaign No. 7 in the standings.
The 2024 Championship also included historic performances by PBR’s powerful animal athletes. During Round 3, Cool Whip (Julian/ Staci Addison/D&H/ Crooked W) made history, snapping threetime World Champion Bull Bushwacker’s (Julio Moreno Bucking Bulls) record 42-out buckoff streak from 2013. He logged his 43rd consecutive buckoff in premier series competition by tossing Claudio Montanha Jr. (Ribeirao dos Indios, Brazil) in 1.18 seconds.
